Julia grew up in New York City and was the kind of kid who never sat still. If it involved a ball, a field, or a court, she was in. From making the Olympic Development Team for soccer, playing on a boys' baseball team, competing on the Varsity basketball and softball teams, or competing on the ITF junior and pro tennis circuits, sports have always been at the center of her world. She went on to play Division 1 college tennis at Arizona State and Florida Gulf Coast, balancing competition with a passion for the business side of athletics.
Julia holds a bachelor's degree in Sports Management and earned her master’s in Sports Business from NYU. Since the very beginning of NIL, she’s been in the thick of it, working with student-athletes and athletic departments to help them navigate, manage, and maximize this new era of college sports. Whether it’s education, strategy, or just keeping athletes one step ahead, she’s been a trusted guide from day one.
